Apple May Bring Apple Watch To Aetna's 23 Million Customers

Apple May Bring Apple Watch To Aetna's 23 Million Customers

CNBC says that the negotiation is over a plan to offer free or discounted rates on the Watch as a member perk.

The discussions are said to be led by Apple's Myoung Cha who has the "special projects, health" job designation at the company.

"This is a logical step for Apple's broader distribution of their watch, and this type of partnership has been on their radar from the beginning", said Tim Bajarin, president of Creative Strategies, an advisory firm that specializes in technology.

Apple now offers the watches, which can measure steps taken and heart rates, to its 50,000 employees as a part of its own corporate health program.

Apple watch series 3

Apple and Aetna held secret meetings last week to bring Apple's health- and fitness-tracking device, Apple Watch, to Aetna customers, according to three sources who spoke with CNBC. Aetna is reportedly pushing for this deal as it wants to increase customer interest in healthier lifestyles and better diet tracking.

Of course, whether customers will be willing to give up that information in exchange for the Apple Watch remains to be seen.

About Making Comments on our Site: Patently Apple reserves the right to post, dismiss or edit any comments. It now ambitions to offer it to a wider field of millions - adding large swaths of new health data to pull from and giving the health insurance company insight into the activities of its customers.

Aetna rose 2.3% to 155.62 in afternoon trade on the stock market today, bouncing upward off its 50-day line.

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