renamed Blizzard renamed Blizzard

Last September, Blizzard announced that it was moving away from the name for its online platform. We understood that stood for something special-it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

Way back in September of previous year, Blizzard Entertainment announced that its platform would be undergoing a name change. Now, the company is giving up on the initiative and returning to branding.

In a blog post, Blizzard explained that it's forcing us to ride this rollercoaster of brands and emotions that's a flawless summation of life in the digital age because of fan feedback to the first name change. The launcher became the Blizzard launcher, and we all became slightly hollow on the inside as a huge part of our gaming youth died.

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While pretty much everyone will still simply called the service, this new official name will carry a new logo, making it clear to all that the somewhat generically named service is the work of Blizzard and not a third-party entity.

The new name will be used online both for the service and in all written notices from Blizzard. "Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too".

" is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996". StarCraft was the second title to utilize (after Diablo), beginning in March 1998. This put Blizzard front and center like they wanted, while keeping around for fans.



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