'Pay with Google' has been launched to enable faster checkouts

Google’s new payment solution makes online faster and simpler for Android users

Google rolled out a new payment solution called "Pay by Google" on Monday.

The feature, which is now available for mobile apps and Chrome, may help users facilitate payments on mobile devices, using any card they have on file - including those saved to their Google Account via products like Google Play, YouTube, Chrome, or Android Pay, backed by the Google payment API technology that was announced earlier this year at Google's I/O developer conference.

The new Pay with Google service (pictured above) is aimed at reducing the hassles many consumers now encounter when trying to make payments online, said Pali Bhat, Google's vice president of product management, payments.

There are total of 15 such services, where Pay with Google can be used, which are: DoorDash, Dice, Yelp, Eat24, Fancy, Gametime, Hotel Urbano, hu.com.br, iFood, Instacart, Kayak, Magazineluiza.com, Postmates, Peixe Urbano, Spot Hero. Additional merchants are expected to come on board soon, including Airbnb, Deliveroo, Papa John's, and StubHub.

For payment, Google has tied up with more than 40 payment providers which include PayPal's Braintree, Stripe, Vantiv and Worldpay, among others. Google announced a new way of payment via your Android phone.

Apart from speedier checkout for mobile users, Google, through this launch, aims to increase conversions for retailers, by allowing Google users to tap into any payment card a customer has on file with Google, rather than those they've specifically saved to Android Pay.

Genworth Financial, Inc. (NYSE:GNW) Undervalued by 1.8%
Raymond James Financial Services Advisors Inc. lifted its position in shares of Genworth Financial by 29.5% in the first quarter. ValuEngine upgraded shares of Genworth Financial from a "sell" rating to a "hold" rating in a report on Tuesday, June 27th.

Google has actually invited all developers to use their Payment API, and to use it on their websites and apps.

Interested merchants can implement the facility with "just a few lines of code". Merchants who are using this option to accept payment will not be required to pay any transaction fees as well.

So, how it does work?

Buyers can choose which Google app to use for making payments, and designate which saved payment method they prefer to use.

"Our goal is to enable users to pay with their Google account across devices, platforms and interfaces". For example, all you need to say is "Ok Google, send $10 to Jane for pizza.", and $10 would be instantly debited from the card attached with your Google account.


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