Amazon is working on a free version of Prime Video with ads

It started with some football

Amazon is developing a free and ad-supported streaming video service, according to a new report out now from AdAge, citing people familiar with the plans. Media companies would not only know what works, but would have a strong incentive to offer good content.

Earlier this year, it was reported that Amazon was on course to spend $4.5bn on video content this year, as it seeks to mount an even bigger challenge to Netflix. A free service may entice them to try Amazon's platform, at which point Amazon could regularly try and upsell them to a Prime subscription as well as introducing all the other perks paying for Prime offers.

Amazon, who has seen several critical successes in TV and movie-world for their original content, isn't happy with how many viewers their shows bring in.

If this free service sounds like a return to regular ad-funded TV, think again.

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Khanna, being one of the underrated actors, his one-liners have been quite appreciated by the fans. The Delhi Health Department believes that the poster promotes smoking among youth.

So how can Amazon get more eyeballs on their (very expensive) content?

"Amazon is talking about giving content creators their own channels, and sharing ad revenue in exchange for a set number of hours of content each week", says one of the executives, speaking on condition of anonymity to discuss a project that Amazon has not announced. We could effectively have the equivalent of YouTube, only each channel would be from an approved and established movie studio, TV network, or media company.

This alternate version would be available to non-Prime members and would be supported by the advertisers.

According to AdAge, the free, ad-supported version will feature a lot of back catalog from Amazon, including children's programming as well as lifestyle shows that revolve around topics like cooking and travel.

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