Bakery Apologizes for Replacing Jesus With a Sausage Roll in Nativity Scene

Bakery Apologizes for Replacing Jesus With a Sausage Roll in Nativity Scene

Some Christians say there's no room at the inn for a popular British bakery chain's attempt at humor that saw baby Jesus get left out in the cold for its popular sausage roll.

Greggs came under fire after depicting the delicious pastry lying in the manger instead of Jesus in its publicity photos.

The image, released to promote Greggs advent calendar, sparked criticism from Twitter users and religious groups.

The new calendar reportedly includes a variety of other odd "Merry Greggsmas" scenes, like a woman under some mistletoe kissing one of its famed Festive Bakes.

On Twitter, some Christians called for a boycott of Greggs due to the image.

The roll has resulted in calls to boycott the chain's 1,700 United Kingdom locations.

Bakery Apologizes for Replacing Jesus With a Sausage Roll in Nativity Scene

Simon Richards, chief executive of the Freedom Association called for the public to boycott the bakery and claimed the advent calendar was "sick" and "anti-Christian".

In response to complaints a Greggs spokesperson said in a statement: "We're really sorry to have caused any offence, this was never our intention".

"It goes beyond just commercialism, it's showing a total disregard and disrespect towards one of the greatest stories ever told, and I think people of all faiths will be offended by this, Edwards said to the Chronicle".

He added "To replace Jesus with a half-eaten sausage roll is just going to the lowest common denominator, and I'm disappointed with Greggs".

Given Greggs' tagline is "Long live sausage rolls!", it seems its famous item will be fine, advent calendar-gate aside.

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