ESPN is bringing its famous SportsCenter to Snapchat

ESPN Brings 'SportsCenter' to Snapchat

ESPN's flagship show is headed to Snapchat.

ESPN ran a version of College Game Day on Snapchat previous year, but it is not streaming this season.

The first show will be hosted by Katie Nolan (pictured above), the Emmy-winning sports personality who joined ESPN last month from Fox Sports. SportsCenter will air twice a day on Snapchat during weekdays, and once a day on weekends. Other host will include SportsCenter anchor Elle Duncan, NBA commentator Cassidy Hubbarth, ESPN Radio host Jason Fitz, Sunday NFL Countdown reporter Jac Collinsworth and comedian Cy Amundson.

Each episode will run between three and five minutes. "It's trying to approach each thing with the appropriate type of tone - making sure that I'm appealing to the younger demo that we're looking to appeal to on Snapchat". "Two people in a suit and tie sitting at a desk, that's not what this is going to be". It will also be hosted by a rotating group of ESPN talent. Others include Elle Duncan, Cassidy Hubbarth, Jason Fitz, and Cy Amundson. The "magazine-y" video and photo content with graphics was in the general ESPN vein, according to Ryan Spoon, ESPN's senior vice president of social content. Users could swipe up on some images to read articles.

ESPN and Snapchat began working together in 2015 when Snapchat launched its Discover platform.

Advanced Micro Devices (AMD) Receiving Somewhat Positive News Coverage, Accern Reports
Oppenheimer & Co Inc expanded its holdings by buying 40,559 shares an increase of 36.1% from 06/30/2017 to 09/30/2017. The Gateway Investment Advisers Llc holds 475,587 shares with $5.94 million value, down from 506,158 last quarter.

ESPN is bringing "SportsCenter" to Snapchat in a twice-daily show - running at just a fraction of the length of its TV progenitor and with a cast of more dressed-down, millennial hosts.

ESPN joins media outlets including E!, CNN and NBC News in producing shows for Snapchat. And they'll offer users a mix of news, highlights, and commentary.

Meanwhile, the move gives ESPN the chance to try to reinvent itself for the new digital age, where sharp rises in cord cutting are heavily impacting its business. It would be the second round of layoffs this year, spurred on by slowing cable subscriptions and mounting rights fees.

The move comes at a time when Snapchat is rethinking its image, which to date has been focused on primarily attracted teens and young adults to an app that's been created to keep older adults out. "One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use", CEO Evan Spiegel said in a letter to investors on November 7. They'll dress more casually, their individual personalities will drive the shows' content, and the camera will be up close and personal.

The deal is good for two years.

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