Formula 1 unveils new logo at season finale in Abu Dhabi

Formula 1 unveils new logo at season finale in Abu Dhabi

Earlier, we reported that three potential new logos - to replace the familiar "Flying 1" logo introduced under Bernie Ecclestone - were being considered.

"I don't know if they can do it but I know there's money to do it but I just hope..."

"It takes inspiration from the low profile shape of the vehicle, two cars crossing a finish line". It takes inspiration from the low profile shape of the auto, two cars crossing a finish line, and is incredibly bold and simple, applying this in today's market and being mobile and digital led, we have much more flexibility and versatility with this logo. If you look at Starbucks as an example, or Coca-Cola, which has taken the condensation off its logo to enter digital.

"Because this is Formula 1 and we have to prepare for the future, the last grand prix concludes today, so we needed to provision this mark to our promoters, our sponsors, our broadcast partners".

"Another important factor was looking at motorsport and motorsport is definitely a segment which is full of logo upon logo".

Mom overdoses on pills TWO DAYS before reporting to prison for killing her disabled daughter
Liltz was released on bond while she appealed to the Illinois Supreme Court, which declined to hear the case. But he said he had documents from two doctors indicating she would die in prison if she was sent back.

"I have to say that from my side it was a bit disappointing in the end, particularly as we felt we had the pace in FP3 and Q1 to make it through to Q3", said Sainz.

"All of the work we've been doing is really setting us up for next season and beyond and how we want to continue to bring fans much closer".

Norman said Liberty, who took over Formula One in January, had carried out extensive fan research and the message coming back was that the sport had lost excitement and become too sanitised and inaccessible. "The more that we give fans what they want, the more as a business we will get what we want in the long term". "Wieden and Kennedy [the design company] took that inspiration and have created this logo".

"Candidly I think it's good people have an opinion because they care". "Just imagine Ferrari changing their logo, or Mercedes. but maybe it will grow on us".

What do you think of the new Formula One logo?

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