India smartphone shipments hit record 39 mln units in Q3

Xiaomi’s market share in last quarter was 17%. Samsung which held 24% of the market in last quarter registered quarter-on-quarter growth of 39

Micromax, which was in third position in July-September past year, has slipped out of top five positions.

Xiaomi emerged as the fastest growing smartphone vendor in India in the September quarter, as its sales quadrupled in the period, according to the International Data Corporation's latest quarterly mobile phone tracker. Xiaomi's market share in last quarter was 17%. Its market share stands at 8.5%. The popular Redmi Note 4 continues to be the highest selling smartphone in the country.

"E-tailers' several rounds of online festival sales in August and September led to robust growth in the smartphone category".

The sales spurt came primarily from online retailers who shipped 13 million handsets during the quarter, 35% more than in the previous year, according to IDC. The number of smartphones shipped by the China-based maker nearly doubled compared to the same quarter a year ago.

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Pre-festive offers and discounts thrown in by the online sellers gave a big push to demand. "On the back of fresh infusion of funds and focus on India market, the online stores are expected to remain aggressive in 2018 as well", said Jaipal Singh, senior analyst, IDC India. Xiaomi was one of the strongest gainers with around threefold increase in numbers.

"We continue to focus on expanding our offline retail presence through Moto Hubs". Apart from a strong online and offline retail push, the company's demand was fuelled by the Redmi Note 4 device, whose sales in the quarter were estimated at almost 4 million units by IDC.

Samsung, which held 24% of the market in last quarter, registered quarter-on-quarter growth of 39%. Galaxy J2, Galaxy J7 Nxt, and GalaxyJ7 Max were the key models that contributed to nearly 60 percent of Samsung's volume.

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