Pat McGrath Teams Up With Spotify for 'I'm Obsessed' Campaign

Revelation Red

This morning McGrath's eponymous beauty brand, Pat McGrath Labs, announced a partnership with Lindemann's label 300 Entertainment, as well as streaming giant Spotify, to revolutionize beauty retail. The legendary makeup artist has teamed up with none other than Spotify to to sell her newest product, LiquiLUST 007, as well as a selection of her Unlimited Edition palettes, through a "shop the look" experience; the first of its kind for the streaming platform. Just in time for the launch of the campaign, Lindemann, 19, will debut her new single "Obsessed", which will be available on Spotify November 17, 2017. Lindemann-who according to The Cut, has 7 million listeners per month- is a McGrath Muse and models the new lipstick and holiday collection in her latest music video, "Obsessed".

Pat McGrath (AKA, the world's most famous makeup artist) usually previews her products backstage at Fashion Week - followed by the coolest close-up teasers on Instagram.

To buy her favourite products, shoppers simply go onto the artist's page - and below the Popular section of top songs you'll see a Merch button.

'In this digitally-empowered, digital era of make-up, where fans crave instant glamour gratification I always want to reach fans where they're most engaged.

Fans visiting singer-songwriter Maggie Lindemann's Spotify page can now buy the exclusive products used to create her look from Pat McGrath Labs.

Drinking coffee may decrease risk of heart failure, stroke
In this case, red meat consumption was identified as a potential risk factor, although here, the correlation was less striking. Foods to avoid include refined carbohydrates, foods high in added sugars, trans fats, saturated fats and processed meats.

'Beauty, fashion and music have been intrinsically linked since the 1960s, ' said McGrath, the British Vogue Beauty editor-at-large and creator of Pat McGrath Labs. 'Pat is not only a fashion icon, she's an awesome person and a great friend'.

The launch of Pat McGrath Labs x Maggie Lindemann on Spotify marks the first ever opportunity for young, digital-first music fans to purchase beauty products in this way.

All beauty aficionados are self-confessed Pat McGrath fans.

Although this is new territory for Spotify, it should come as no surprise that someone as groundbreaking as McGrath would cosign such a unique shopping experience for her fans.

Related:

  • EgyptAir's Bombardier CSeries outline deal valued at $1.1 billion

    EgyptAir's Bombardier CSeries outline deal valued at $1.1 billion

    To date, Bombardier is thought to have won orders for more than 400 of the C Series aircraft. The previous sale covered 31 aircraft for an unidentified European client.
    Oscar De La Hoya Calls Out Conor McGregor

    Oscar De La Hoya Calls Out Conor McGregor

    However, he seems to have changed his tune and is keen to face McGregor himself in a fantasy fight that could generate millions. You heard it on Golden Boy Radio.
    Women, revamp your diet today. You're more prone to diabetes

    Women, revamp your diet today. You're more prone to diabetes

    It is a small, white, circular patch which monitors blood sugar levels and will warn her when she has to inject insulin. Why does blood sugar matter? Below is a list of five such foods that can help you bring down your blood glucose levels.
  • Connected toys can be hacked by 'almost anyone'

    Connected toys can be hacked by 'almost anyone'

    The Bluetooth connections on the toys are unsecured so external devices could be used to manipulate the toys. Spiral Toys, which makes the Toy-Fi Teddy and CloudPets devices, has not yet commented on the report.
    Vodafone shares soar on outlook boost

    Vodafone shares soar on outlook boost

    Shares in Vodafone were trading up 5 percent at 1005 GMT, having earlier hit a three month high of 227.50 pence. Vodafone had taken an impairment of 5.0 billion euros on its Indian activities in the first half of 2016.
    Euro Zone Economy Continues to Expand

    Euro Zone Economy Continues to Expand

    At 4.30 am ET, the Office for National Statistics is slated to issue United Kingdom consumer and producer prices for October. The euro zone economy grew as expected in the last quarter, according to official data released on Wednesday.
  • ATC acquiring Indian tower units from Vodafone and Idea for $1.2 billion

    ATC acquiring Indian tower units from Vodafone and Idea for $1.2 billion

    Furthermore, it said the data usage is exploding and usage per subscriber ( 1MB for Q2FY18) is 2.7GB per month. Growth was driven by higher smartphone penetration, now at over 38 percent of the total customer base.
    Earliest wine in world found in 8000-year-old jars in Georgia

    Earliest wine in world found in 8000-year-old jars in Georgia

    Telltale chemical signs of wine were discovered in eight jars, the oldest one dating from about 5,980 BC. The latest finds were published in the journal Proceedings of the National Academy of Sciences (PNAS ).
    Body found near sites of 3 unsolved Tampa slayings

    Body found near sites of 3 unsolved Tampa slayings

    The area where Felton's body was found is close to where three other murders occurred in Seminole Heights last month. On Oct. 9, victim Benjamin Mitchell, 22, was waiting for a bus on North 15th Street and Frierson Avenue in Tampa.
  • Thousands of dollars raised for woman who flipped off Trump's motorcade

    Thousands of dollars raised for woman who flipped off Trump's motorcade

    The GoFundMe is meant to support the cyclist , Juli Briskman , who lost her job because of the photo. She added: "Basically, you can not have "lewd" or "obscene" things on your social media".
    Flying vehicle  company Terrafugia bought by China's Geely

    Flying vehicle company Terrafugia bought by China's Geely

    In recent months the company has been aggressively scaling up its engineering force in preparation of the acquisition from Geely. However, the company did not disclose any financial details concerning the deal, The China Daily newspaper reported today.
    Jimmy Fallon pays tearful tribute to his mother

    Jimmy Fallon pays tearful tribute to his mother

    Taylor sat down at the piano to sing the heartfelt song and was accompanied by just an acoustic guitar and some backup singers. It's pretty raw stuff, especially from a host who's often accused of being somewhat one-note and superficial.

Comments

Latest news

Sun Pharma Q2 profit dives 59%, but beats estimates
Active Pharmaceutical Ingredients (API) business largely meant for captive consumption rose 6 percent to Rs 388 crores. The shares of Sun Pharmaceutical Industries closed today at Rs 526.15 on BSE, down 1.19 per cent from previous close.

China Oct factory output growth slows, retail sales miss expectations
Retail sales data also underwhelmed, with the rate of growth printing at 10% on the year after increasing by 10.3% in the month before.

Chelsea legend Didier Drogba confirms retirement plans
Drogba joined second-tier Phoenix in 2017, after leaving Montreal Impact following the conclusion of the 2016 MLS season. Chelsea legend Didier Drogba has announced that he will retire from professional football at the end of next season.

Saif Ali Khan's Special Gift For Taimur Ali Khan On Children's Day
Well, daddy cool Saif Ali Khan surely knows how to impress and bring a cute giggling smile on the little nawab's face. So it is in fact quite a sensible purchase considering it clearly meets nearly all of Saif's automotive requirements.

Who Is Jody Warner? Drunken Prosecutor Fired After Abusing, Threatening Uber Driver
Jesus Christ, I'll make sure Uber knows what an [expletive] joke you are". " You're kidnapping me ", she continued. Platt , who could not be reached for comment, said he was " totally afraid " of being arrested when police arrived.

Xbox One gamers can now send each other video games digitally
We see that today; we're not manufacturing Xbox 360 and yet there are 360 games that do very well right now on our platform. You can head over to the Black Friday page on Microsoft's website to find out more about the many deals that it's offering.

Gal Gadot & Connie Nielsen Bring 'Wonder Woman' to the 'Justice League' Premiere
Justice League is receiving mostly positive praise on social media ahead of its theatrical release this Friday. A number of people took to Twitter to slam the decision, labelling it "a step backwards".

Thanks To A Backdoor, Hackers May Get Root Access To OnePlus Phones
But the team proved it can be done without a whole lot effort, which in turn leaves a lot of OnePlus devices vulnerable. It looks like the Chinese smartphone company has accidentally left behind the app on some of its smartphone units.

US FDA approves first drug with digital ingestion tracking system
Abilify is a drug developed by Otsuka Pharmaceuticals whereas the sensor was created by a company called Proteus Digital Health . Food and Drug Administration ( FDA ) made the first approval of a drug imbued with a digital ingestion tracking system.

More than 15000 scientists issue 'warning to humanity'
The message updates an original warning sent from the Union of Concerned Scientists 25 years ago and backed by 1700 signatures. During their presentation, the team representing the administration was heckled and interrupted by a protest song .

Ronaldo informs Perez about his decision to leave Real Madrid
When asked earlier this month he was expecting to sign a new deal with Madrid, Ronaldo told beIN Sports: 'I don't want to renew. The Real Madrid forward has had a hard start to the season, managing just one La Liga goal all season.

Duke vs. Michigan State live stream
Despite almost putting up triple digits on the scoreboard Friday, the Spartans finished only 3-of-12 from beyond the arc. Michigan State opened the season with a 98-66 win over North Florida behind Bridges' 20 points and 10 rebounds.

Android distribution numbers for November show nearly no change for Oreo
Further, KitKat is now running on 13.8 percent Android smartphones and Jelly Bean in 6.2 percent devices. Two-year-old Android Lollipop and below now account for about half of all Android devices.

Senior cop caught getting massage from lady home guard
Rachakonda Police Commissioner Mahesh Bhagwat transferred him to the commissionerate headquarters as departmental punishment. The incident reportedly took place about four-five months ago at the armed reserve headquarters in Jogulamba Gadwal district.

Yemen blockade: aid supplies stuck in Djibouti
The coalition argues that the closure was needed to stop arms reaching to the Houthi rebels. Links to related companies and recent articles. .

Other news