Second largest smartphone brand as Samsung in United Kingdom market

Second largest smartphone brand as Samsung in United Kingdom market

Unlike Apple, Samsung and Huawei have smartphones which cater to nearly all market segments, not only the premium one.

According to a new report from Counterpoint Research, Apple managed to lead the smartphone market in the United Kingdom in Q317 with a 34.4 percent market share, followed by Samsung (34 percent) and Huawei (13 percent) in the second and third spot, respectively.

According to the latest research from Counterpoint's Market Pulse service, the United Kingdom smartphones sales remained flat annually in the third quarter this year, while the overall handset market (including feature phones) declined by 8 per cent (year on year).

Apple are top dogs in a wavering United Kingdom smartphone market, according to data published by Counterpoint. The Samsung Galaxy S5 has a 6-percent market share.

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Huawei, which was the third largest brand, accounted for 13 percent of the overall smartphone market, leveraging a diverse portfolio across all price-tiers.

The report also notes that Apple dominates the premium segment, while Samsung's sales span all price-points. "Apple and Samsung together leave very little room for other players".

Counterpoint said that Apple's sales had declined in Q3, suggesting that sales of the iPhone 8 in the last few days of the quarter had not offset the drop in purchases from those awaiting the iPhone X. "Samsung's Galaxy S8 and S8 Plus were second and third", Peter Richardson, Research Director at Counterpoint, said in a statement. "We don't see this changing any time soon as distribution power is, if anything, being increasingly focused among the main operators".

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