YouTube signs Ticketmaster deal to start pushing artists' concerts

YouTube to promote US concert tickets on artist videos

Starting today, YouTube is rolling out a new system that integrates upcoming USA tour dates right into music video landing pages via Ticketmaster's database. Tapping the shows link will expand a list of tour dates, starting with the show soonest and nearest the user.

YouTube's massive fan base paired with Ticketmaster's global roster of concerts and security of verified tickets means we can easily connect a fan's discovery of music on YouTube to their ability to purchase concert tickets. There are future plans to expand worldwide but no timeline has been announced. The experience works on both web and mobile. In most cases, the artist already shares ticket price cash with the venue, the event promoter/organizer, their agent, their label, and Ticketmaster. The company also hints this is the first of other planned features focused on artist-to-fan connections, but it didn't detail those plans. This joint integration allows users to learn more about upcoming and nearby concert listings while listening to the artist, and if they so choose, jump directly to Ticketmaster to purchase tickets. This new feature will only be available for an artist's official music video.

The new ticket system comes by way of a partnership with Ticketmaster.

Parametric Portfolio Associates LLC Increases Position in First Potomac Realty Trust (FPO)
Following the completion of the sale, the director now owns 917,530 shares in the company, valued at approximately $28,902,195. The real estate investment trust reported $0.41 EPS for the quarter, topping the Zacks' consensus estimate of $0.16 by $0.25.

Music videos consistently are among the most popular content on YouTube, which boasts more than 1.5 billion monthly visitors.

Presumably, there's some sort of revenue sharing agreement here for the ticket sales that are initiated via YouTube, but the company didn't say.

If you've ever been watching a music video and thought "I'd love to see them live", YouTube has your back. While checking out a music video on an official artist or VEVO channel, simply scroll down below the description to see where the given artist is playing next.

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