The new campaign, due to launch in the spring of 2018, aims to help people be more aware of and reduce how many calories they consume from the 3 main meals of the day, in particular when eating on the go.
Until now, official government recommendations have stated that women should consume 2,000 calories a day, whereas men should consume 2,500.
You have probably observed that, if you put together all these calories, there's still room for some more until you reach the recommended daily intake.
BRITS are being told to slash their daily food intake to just 1,600 calories - to help combat the country's obesity crisis. Speaking to the Daily Mail, Tam Fry from the National Obesity Forum said the new guidelines are a "panic measure" to get the public to understand they are eating too much.
"Portion sizes are getting bigger and bigger and people are mindlessly eating them just because they are there".
Christopher Snowdon, head of lifestyle economics at the Institute of Economic Affairs think-tank, told the Daily Mail that the original calorie guidelines have been established for decades, and there is nothing wrong with them.
"Public Health England's latest calorie guidelines are not based on evidence and are essentially a lie created to manipulate people into eating less", he said.
But a new Public Health England (PHE) campaign next year is expected to recommend a "400-600-600" rule.
'This nanny-state agency makes it up as it goes along'.
The new guidelines, however, are the same for both men and women to keep things simple.
With obesity rates at 27 per cent for both male and female adults in the United Kingdom, it is hard to deny that the country faces a crisis.
PHE officials are also reportedly in talks with coffee shop chains and supermarkets to promote healthy lunch options within the limit.
For example, a large bowl of breakfast granola can contain 500 calories, while a muffin and a latte have 600 calories.
Public Health England is particularly anxious about obesity rates among the middle-aged as they are at much higher risk of severe illnesses later in life. The officials made a decision to modify the eating guidelines after they discovered people ate between 200 and 300 calories more than they should.
"Calorie guidelines have not changed - it's still 2,000 a day for women and 2,500 for men".
The campaign is the latest bid to tackle obesity in the country.
Furthermore, obese adults are more than five times more likely to develop Type 2 diabetes.
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According to Stage, she also received an intense criticism, but she chose to listen to her body and her doctor. And she is staying on track with her healthy lifestyle, recently sharing her fitness routine with her fans.
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