Apple Loses Copyright Battle against Italian Company "Steve Jobs"

Apple Loses Copyright Battle against Italian Company

Both were in the process of starting their own clothing and accessory company, and decided that calling their company "Steve Jobs", after Apple's iconic founder, would be ideal for their brand.

An Italian company started by the brothers Vincenzo and Giacomo Barbato has won the right to use the tech icon's name and a heavily derivative Apple-style logo, The Verge reports. The logo they designed is the letter "J" topped by and Apple-style leaf with a semi-circular cut-out on one side that looks remarkably like the bite out of the Apple apple. However, the judge understood that the letter was not a bitten apple, and therefore, the Italian company would not be infringing the commercial property.

That said, in an interview with Business Insider Italia, the brothers mention that the goal of the Steve Jobs brand is to eventually release electronics, although they have yet to reveal specific plans there - meaning one day, there could very well be a Steve Jobs phone competing in stores right next to Jobs' own iPhone.

Apple Loses Copyright Battle against Italian Company

I did not call ourselves cunning in the negative sense of the term. Truthfully, it all just looks like a sad bootleg brand you would see strolling down Canal Street, but hey, you can not knock these guys for trying to get some easy publicity. It means that if there are companies or individuals with whom it is possible to carry out important projects we will support them with all the pleasure, to put our brand next to their project.

We need an update to Wikipedia's "Steve Jobs (disambiguation)" page. "We did our market research - the two tell us - and we noticed that Apple, one of the best known companies in the world, never thought about registering its founder's brand, so we made a decision to do it".

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