Pantone's Color of the Year for 2018 is a Princely purple

The color of 2018 is .... Ultra Violet

Pantone chooses the color that will set the tone for the upcoming year.

Choosing a color for the entire year is not as easy as it sounds.

Think purple in the richest hue of colonial-era glass, the palette of Pre-Raphaelites, or a contemplative Rothko canvas, and expect to see the shade pop up more in art, fashion and design -- Ultra Violet has been named the 2018 PANTONE color of the year.

"Historically, there has been a mystical or spiritual quality attached to Ultra Violet".

Here's hoping 2018 is as bright as the color that represents it.

That's the prediction that Pantone, the company that studies color trends worldwide, made on Thursday when it announced its color of the year for 2018: a vibrant hue of the regal color called Ultra Violet.

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More than just a color, Pantone's Color of the Year seems to be making a cultural statement.

The Pantone Color Institute's executive director, Leatrice Eiseman had this to say: "Weare living in a time that requires inventiveness and imagination".

The rich purple is a strong departure from the fresh, grassy color that Pantone chose a year ago called Greenery-a shift that was completely intentional.

Laurie Pressman, vice president of the Pantone Color Institute, described the color - a lot like Sherwin-Williams' Izmir Purple SW 6825 - as "a blue-based purple that takes our awareness and potential to a higher level".

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.

"Purple is one of the most dynamic shades in the color spectrum, and when styled correctly, can add an air of confidence and originality to a space", said Behr color expert Rob Hellander.

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