The Lens Studio app will contain tutorials, templates and tips on how to create Lenses. Now Snapchat is democratizing the format so that anyone, including brands, can create their own Lenses and attach them to posts, as well as ads on Snapchat. Lenses allow users to add 3D characters and models to their photos and videos to integrate augmented reality into their snaps, and with the launch of Lens Studio, Snapchat is allowing just about anyone to create and submit their own Lens creations.
Lens Studio is available to download globally from today, and anyone from developers and advertisers to have-a-go heroes will be able to create their own augmented reality (AR) Lenses. The creator's name will be attached to the lens, and Lens Studio will offer creators metrics about how often their lens has been used.
Of course, Snap is also hoping that Lens Studio will be a boon for advertising.
Snapchat has become known for its viral AR filters and today the company is making it easier for anyone to take a stab at designing them. These are the filters and objects that you see when using the rear camera in Snapchat.
Snapchat is loosening the velvet rope around its Sponsored Lenses in another way. Brands and bigger agencies seeking selfie lenses will have to go through them for now.
Once your Lens is complete, you'll be given a special Snapcode that you can share anywhere, which anyone can scan to unlock your Lens. Similarly, deep links can be shared anywhere a link can live - including as an attachment to a Snap Ad, Snapchat's vertical video ad format. Advertisers have already been able to attach Lenses to Snap Ads, but they had to work with Snapchat's creative team to produce the Lens and its sales team to place the buy.
As part of the launch, Snap has partnered with seven AR development agencies to assist advertisers who wish to create Lenses quickly and affordably. In the short term, letting ad agencies build lenses for their clients should bring new advertisers on to the platform. These will be viable for one year, the firm said.
In addition to Snapcodes and deep links, people will be able to spread Lenses within Snapchat.
Over a third of Snapchat's audience interacts with Lenses every day, averaging over three minutes of interaction each per day. In turn, those friends will be able to share the Lens with their friends and on and on, paving the potential for a brand's independently produced Lens to attain the level of popularity previously limited to a Snapchat-produced Lens like the dancing hot dog or the Gatorade bath.
Put simply, Snap reckons that Lens Studio will prove immensely popular. Apple, Facebook and Google have all developed their own platforms for creating these augmented landscapes.
The Srinagar-Jammu national highway was opened for one-way traffic on Thursday, three days after heavy snowfall hit Kashmir. With a slight improvement in weather in the city, an Air India flight landed at the airport, an airport official said.
The Frankfurt, Germany-based institution now expects growth of 2.4 percent in 2017, 2.3 percent in 2018 and 1.9 percent in 2019. In its previous projections back in September, the bank had predicted growth of 2.2, 1.8 and 1.7 percent respectively.
Lily Aldridge shared a photo of Taylor with her 5-year-old daughter Dixie lying on a couch while cuddling Taylor's cat Meredith. Taylor also received well wishing from friends Karlie Kloss and Ruby Rose, each posting pictures of themselves with the singer.
Rosenthal's sources tell him that the White Sox would want to sign Machado to a long term deal before he hits free agency. USA Today's Bob Nightengale confirmed Wednesday evening that the White Sox "have made strong bid" for Machado's services.
The expected future growth in earnings per share ("EPS") is an incredibly important factor in identifying an under-valued stock. Jefferies accumulated 0.01% or 52,700 shares. 37 funds opened positions while 88 raised stakes. (NYSE:RES) or 317,909 shares.
The Trump administration has been strengthening its ties with Taiwan - which it considers a cornerstone in US-China relations. Lu Kang added Beijing is opposed to any official exchanges, military contact or arms sales between the USA and Taiwan.
Once installed, the app can be used to quickly pinpoint the user's location and call a taxi or trusted friend for a ride home. Always wear your seat belt or use protective equipment while on a motorcycle.
Isaiah Miller added 10 points, Kyrin Galloway grabbed a career-high 11 rebounds, and James Dickey had 10 boards for the Spartans. The Rockets basically put Charlotte away early, as they got out to a 49-23 lead in the second quarter.
That mirrors Apple's previous $200 million investment in the research and development of Corning , another key Apple supplier. Apple announced plans to "award" $US390 million into Finisar, a company that builds special chips for some of its products.
US To Display Evidence Of Iran Backing Houthis In Yemen
EST at Joint Base Anacostia-Bolling in Washington, DC, which houses the headquarters of the Defense Intelligence Agency. Saudi Arabia's crown prince has previously said Iran's supply of missiles could be considered an act of war.
The Unum Group (UNM) Announces Share Buyback Program
The firm has a market capitalization of $12,640.00, a price-to-earnings ratio of 13.82, a P/E/G ratio of 1.94 and a beta of 1.66. In other Unum Group news, Director E Michael Caulfield sold 3,814 shares of the stock in a transaction on Monday, October 30th.
Pokemon Crystal Formally Announced for 3DS Virtual Console
This is great news for longtime Pokemon fans or even newcomers that never got around to playing the game back when it released. The game still holds up today as most games in the series do, offering solid RPG gameplay and plenty of Pokemon to hunt down.
1 killed, 21 injured in blast at natural gas facility
A spokesman for the fire brigade said a number of cars in the auto park had melted due to the heat and six buildings were on fire. Now one third of Russian natural gas is transported via the Baumgarten hub, according to operating company Gas Connect Austria.
Norwegian to expand Europe-US routes in 2018
Norwegian will connect Madrid to NY three times a week and fly to Los Angeles four times a week. Norwegian will be the only airline operating flying nonstop from Los Angeles to Milan.
New Jersey Elects First Sikh Attorney General
In 2016, Christie renominated him, and appointed him acting county prosecutor early that year, after Molinelli's departure. Attorney in the Criminal Division of the United States Attorney's Office for the Eastern District of NY from 2004 to 2007.
Trump makes last major pitch for tax overhaul
The speech comes as congressional negotiators are working to reconcile separate bills passed by the House and Senate. Unincorporated businesses will also see a tax cut, from the top individual rate of 39.6 percent to about 25 percent.