Snapchat's Stories Could Soon Be Coming To The Web

Snapchat's Stories Could Soon Be Coming To The Web

Snapchat maker Snap getting ready to take some of its content beyond its app: Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites, according to a new Cheddar report. Till now you had to be a fellow Snapchat user to share your Snapchat Story, and given that the Snapchat user base is much smaller than the almost billion Instagram, Messenger and WhatsApp users, it meant you could reach more people by publishing your story on those platforms, making Snapchat's insular system, previously a positive, now a negative. The idea is to attract even more users in the process. The disappearing stories app is reportedly going to great lengths to entice potential new users and counter stagnant user growth by introducing Snapchat Stories, literally everywhere.

To help spearhead the expansion of Stories, Cheddar says that Snap has hired Rahul Chopra, the former VP and global head of video at News Corp. Think of it as a Discover feed, but consistently found across the internet, not just on Snapchat.

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Instagram has a lot more than 200 million daily users - the number is north of 600 million - but it looks like Facebook wanted to highlight only the Stories-related number in its announcement.

It probably pains Snapchat to hear how many people enjoy Snapchat features on apps created by one of its biggest rivals, but that's exactly what's happening these days.


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