Vodafone, Itel Mobile launch A20 smartphone with cashback offer

Itel A20

Carrying forward this partnership, Itel A20 has been launched at an alluring price of Rs. 1,590, which is actually priced at Rs. 3,690.

"At itel, we are committed to making the 4G smartphone experience accessible to the masses as well as to boost the value proposition offered by all our products", said Gaurav Tikoo, senior VP, marketing, Transsion India. According to Vodafone, this reduces the price of the itel A20 phone from INR 3,690 to INR 1,590. "The recharge can be done either cumulatively or as a one-time recharge", the company said. After the next 18 months, the users will be given the rest Rs. 1,200 cashback from Vodafone via M-Pesa wallet.

The bundled offer can be availed by 31 March 2018. This cashback can be withdrawn as cash or could be used to recharge, pay bills or transfer money.

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Reliance's JioPhone surely heralded the rise of the affordable 4G feature phones and many Indian telecom operators joined hands with handset makers to offer feature phones and even touchscreen smartphones with 4G compatibility for dirt-cheap prices, albeit with terms and conditions. The 4G VoLTE-enabled smartphone supports dual-SIM cards (Normal+Micro), packs a 1700mAh battery, and has 8GB of onboard storage that's expandable via microSD card (up to 32GB). Eventually, Vodafone will get a chance to retain its subscriber base as well as push its subscribers to continue to use M-Pesa wallet for the next 36 months after purchasing the Itel A20. Not only are we enhancing our 4G portfolio to achieve this aim, but are also entering into major strategic tie-ups to deliver greater value in our offerings.

Interestingly, this is not an unprecedented step taken by Vodafone, as earlier this month itself, Bharti Airtel had partnered with Intex to release the Intex Aqua Lions N1 at an intriguing price of Rs. 1,649. For photography, there is a 2-megapixel camera with LED flash at the back, and a VGA camera up front. Its superior network coverage will perfectly complement the feature-intensive A20. In yet another bundled handset offer, Vodafone is offering the smartphone for Rs 1,590. "The exciting cashback offers will make this digital journey a more affordable and enriching one for our customers".

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