Apple to release an entry-level 13 inch MacBook later this year

Apple Mac Book Air

Apple will launch a new entry-level MacBook during the second half of this year, according to DigiTimes.

New rumors suggest Apple could be planning to release a 13-inch MacBook in the second half of 2018, with the entry-level model potentially replacing the 13-inch MacBook Air, now the cheapest Apple laptop on the market.

Sources speaking with DigiTimes said General Interface Solution (GIS) is getting an order for the displays.

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Apple did announce incremental hardware upgrades for the MacBook Air previous year in June by bumping the processor from 1.6Ghz to 1.8. GIS has already started supplying modules for existing MacBooks since the fourth quarter of 2017. In addition to that, the 11-inch MacBook Air has been discontinued entirely. Apple also introduced the 13-inch MacBook Pro (without Touch Bar) as an alternative to MacBook Air, but it still costs about Rs 30,000 more.

This has not happened as people continued to purchase the MacBook Air, mainly because of its lower price, the 12 inch MacBook starts at $1,299.

Currently, the MacBook Air with its signature tapered design, is the only notebook from Apple that does not feature a Retina display. While Apple recently bumped its processor, it is just a minor update. Apple's long-term aim was to replace the MacBook Air with the 12-inch MacBook but sales of the Air have remained strong thanks to its affordability. We presume that if Apple dos away with the MacBook Air they will then price this new device around the $999 mark. The company has been known to be exploring the possibility of OLED screens on future MacBook series which will see the company retain LCD display in any new-entry level machines.


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