Campaign encourages parents to seek healthier snacks

Children have been banned from eating crisps

Justine Roberts, chief executive and founder of Mumsnet, said: "The volume of sugar kids are getting from snacks and sugary drinks alone is pretty mindblowing, and it can often be hard to distinguish which snacks are healthy and which aren't".

Children in England are eating on average at least three unhealthy high-calorie sugary snacks and drinks every day, says PHE, and about a third of children eat four or more.

It has also warned that kids are eating three times too much sugar, and nearly 400 biscuits a year.

It will give parents special offers on a range of healthier snacks, including fruit and vegetables, at selected supermarkets. This rises 2,220 calories per day for boys aged 11 to 14 years and 1,845 calories per day.

The campaign will include a TV ad, animated by Aardman, running for eight weeks from today (2nd January). It will also run across radio, social media and select out-of-home (OOH) sites. PHE will also be offering consumers money off toothbrushes in order to battle tooth decay.

Food manufacturers have made and are making progress on areas like sugar and calorie control but it can go further and parents do feel they need support in the face of an industry still spending millions on marketing products high in fat, sugar and salt. The free app can be downloaded from iTunes store or Google Play.

Somewhat Positive News Coverage Somewhat Unlikely to Impact Davita (DVA) Share Price
Looking at the indicators on shares of Davita Healthcare Partners Inc ( DVA ), we see that the PPO is above the signal line. Sumitomo Mitsui Asset Management has 0.03% invested in Yum! Hartford Invest Mngmt invested 0.18% in DaVita Inc. (NYSE:C).

PHE's advice forms part of its Change4Life campaign that encourages parents to "look for 100-calorie snacks, two a day max" to cut children's sugar intake.

But Chris Snowdon from the Institute of Economic Affairs said: "Telling parents what they can and can't allow their children to snack on is just another addition to the long list of unnecessary interferences from Public Health England".

"While there is nothing wrong with having snacks - to maintain a healthy weight or to lose weight it makes sense to limit the snacking".

The Public Health England initiative will encourage parents to choose affordable, healthier snacks for their children that contain 100 calories or less, and to limit snack consumption to no more than two a day.

Justine Roberts, CEO and founder of Mumsnet, said: "The volume of sugar kids are getting from snacks and sugary drinks alone is pretty mindblowing, and it can often be hard to distinguish which snacks are healthy and which aren't".

"This rule of thumb from Change4Life will help parents make healthier choices, which can only be a good thing".

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