Iceland to abolish plastic packaging in 5 years

Iceland is replacing plastic trays with ones made mainly of paper. Richard Walker managing director said retailers must take a lead in cutting pollution

The retailer added it would harness the latest technologies to create a range of packaging comprising paper and pulp trays, along with paper bags, which are recyclable through domestic waste collection or in-store recycling facilities.

Leading U.K. supermarket Iceland, which specializes in frozen food, has made a commitment to eliminate plastic packaging from its own brand products by the end of 2023.

Iceland says the move will effect more than a thousand own label products.

Nigel Broadhurst, joint managing director of Iceland, explained the typical ready meal was packaged in particularly bad way: "Take a typical Iceland prepared meal, it is now in a black plastic tray".

In an announcement Tuesday, the retailer said it had already removed disposable plastic straws from its own label range.

A survey for Iceland revealed overwhelming public support for a shift away from plastic by retailers, with 80 per cent of 5,000 people polled saying they would endorse a supermarket's move to go plastic-free.

Genus plc (LON:GNS) Insider Sells £810852.12 in Stock
Tate & Lyle PLC is a provider of ingredients and solutions to the food, beverage and other industries. Balasa Dinverno & Foltz Ltd Limited Liability Company holds 1,211 shares or 0.05% of its portfolio.

He also said Iceland would ensure all packaging was fully recyclable and would be recycled, through support for initiatives such as a bottle deposit return scheme for plastic bottles.

He said there could be changes to other packaging in future: "Take oranges, they come in a net; apples come in a plastic bag".

The leaders of Iceland have stated that, since it has always been technology and practically possible to create alternatives that are less harmful, hence, there is no need for excessive packaging that would create waste and cause environmental damages.

"Iceland's pledge will help cut down the one million tonnes of plastic generated by supermarkets in the United Kingdom each year", a company spokesman said. Other supermarkets, and the retail industry as a whole, should follow suit and offer similar commitments during 2018.

Samantha Harding, from the Campaign to Protect Rural England, said: "Iceland are steadfastly laying the path that all supermarkets should be following".

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