Lyft published research showing that, in 2017, almost a quarter-million Lyft passengers got rid of a household vehicle because of the availability of ride-sharing, per The Verge.
Finally, a ride sharing company that understands our needs.
Lyft, the ride-hailing app that provides more than 1 million rides a day, partnered with Chicago's Baderbrau Brewing to market a beer that lets people request discounted rides.
"We know through data that nightlife is one of our largest business segments, especially going out on a Friday or Saturday night", David Katcher, Lyft Midwest's general manager told the Chicago Tribune. He pretty shamelessly explains that nightlife "is one of our largest business segments", but unfortunately "the psychology of how [customers] decide to get home and when they decide to make that happen" is hard to parse.
The app-based taxi company is offering discounted rides home to customers who buy the beer. Until it can, Lyft figures having its own beer brand can't hurt, and the paper adds, don't be surprised if a version of the brew eventually pops up in other cities. Bars will be able to sell 12-ounce cans of the beer.
"Five Star Lager is a no-nonsense, bright-tasting beer that is flawless for a nightcap", Rob Sama, the founder of Baderbräu, said in a statement to Fortune. A launch party - complete with branded glassware, posters and coasters - will be held at Baderbrau on January 18th at 5:30pm. "Lyft is not receiving any part of the sale of the beer".
Well, it seems Lyft's marketing geniuses have found an even cleverer type of self-promotion.
The beer, however, is created to be a nightcap both in the sense that a lager is a lighter beer on the tongue, and also the can comes with a discount code for a standard Lyft ride; sorry, Lyft Line fans. Lyft's other efforts to promote safe driving have recently included a campaign with Anheuser-Busch to offer as many as 150,000 round-trip rides during weekends and holidays in 10 states.
While take a short look on price to sales ratio, that was 1.32 and price to earning ration of 27.95 attracting passive investors. The stock has been active on the tape, now trading at $71.77, down from yesterday's close by -0.37%.
According to Gates' lawyer, Herschel Rush, the rapper will also donate his own resources to "various organizations". The rapper released several mixtapes such as Stranger Than Fiction , By Any Means , and Luca Brasi 2 .
Vining Sparks reissued their buy rating on shares of Bank Of New York Mellon (NYSE:BK) in a report issued on Monday morning. Bank of America maintained The Bank of New York Mellon Corporation (NYSE:BK) on Monday, May 29 with "Underperform" rating.
President Donald Trump plans to extend waivers on sanctions against Iran that were suspended under the nuclear deal. The allegations were reportedly not pursued by the previous administration because of Iranian sensitivities.
The House Public Policy committee heard testimony Wednesday morning, but did not take a vote on the measure. Though the committee approved SB 189 in a 12-0 vote, several senators left with questions unanswered.
Again, it's powered by Microsoft's Cortana voice assistant, so you can do all this with voice commands if you wish. Johnson Controls' GLAS smart thermostat is probably the most attractive smart thermostat you can get right now.
Victory reported 0% stake. 447.86 million shares or 0.41% less from 449.71 million shares in 2017Q2 were reported. (NYSE:ABBV). Moreover, Geode Cap Management Limited Co has 0.07% invested in Essex Property Trust, Inc . (NYSE:ESS) for 795,576 shares.
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