WhatsApp Business App Launched; India Debut Shortly

Whatsapp Launches Business App Android

The service is now ready for public release and it's now available on Android in the United States, United Kingdom, Italy, Mexico, and Indonesia, with a wider global rollout to follow soon. Yes, the USA, where everyone says they don't use WhatsApp.

Available on the Google Play store as a free download, WhatsApp Business adds a number of new features not available to users of the consumer-focused app.

(Web Desk) - WhatsApp has launched its Business app, built with the small business owner in mind.

WhatsApp Business is built on top of WhatsApp Messenger and includes all the features that users rely on, such as the ability to send multimedia, free calls, free global messaging, group chat, offline messages, and much more.

There are now 1.3 billion WhatsApp users globally and the new business app adds a host of new features.

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By joining the new network, businesses will be given special categorisation on WhatsApp as business accounts. "We're able to respond faster to customers with features like away messages and quick replies, and offer a better overall experience".

When talking with a business account, the message bubbles will be yellow.

In India, 84% of SMBs think that WhatsApp helps them communicate with customers, and 80% of SMBs think that WhatsApp helps them grow their business. And users will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.

WhatsApp's announcement yesterday did not say when an iOS version of the business app might be released. Together, both companies already have massive numbers of people using their mobile messaging apps each month.

Titled as Whatsapp Business, the app aims to make it easy for customers to identify that it belongs to a brand and will have a detailed description of the product or service provider it is associated with. In time, businesses will get Confirmed Accounts once they confirm that their business phone number matches the phone number used for the account.


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