Bond in trouble: Pierce Brosnan asked to explain 'Pan Bahar' advert

007 under fire over pan masala ad: India threatens former James Bond with fine or jail in show-cause notice

The authorities have warned Pierce Brosnan that the ads of pan masala still appear at large and he could be violating Indian laws against tobacco advertising.

The specific variety Brosnan was endorsing did not contain tobacco but some of the company's products include supari, a kind of nut considered by the World Health Organisation to be carcinogenic.

In 2016 Mr Brosnan told People Magazine that he was "deeply shocked and saddened" at the controversy.

The health department sent Brosnan a notice for appearing in a "surrogate advertisement" for an Indian pan masala brand. Pan masala is also blamed for red-coloured spit stains in public spaces across India.

A show cause notice has been issued to Hollywood star Pierce Brosnan by the Delhi government's Health Department for featuring in an advertisement for Pan Bahar in 2016.

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He said his contract stated he was to advertise a single product - a "breath freshener/tooth whitener" that contained "no tobacco" or any "harmful ingredient".

Both pan masala and gutka have been linked to cancer, prompting several Indian states to ban their sale and launch campaigns discouraging people from buying them.

The campaign was shut down after causing an uproar, including from Brosnan, who said he was "deeply shocked and saddened" that his picture had been used to advertise a unsafe harmful product.

Actor Pierce Brosnan has found himself at the centre of an global incident after his weird appearance in an Indian campaign for chewing tobacco in 2016 belatedly put him in the crosshairs of officials from Delhi's health department.

"Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women's healthcare and research programmes that improve human health and alleviate suffering", Brosnan said.

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