Taco Bell's Brian Niccol Tapped To Lead Chipotle Out Of Its Miseries

Niccol was named Tuesday as the next CEO of Denver-based Chipotle Mexican Grill after five years with Taco Bell.

Chipotle Chairman, CEO and Founder Steve Ells, who will become executive chairman, said, "Brian is a proven world-class executive, who will bring fresh energy and leadership to drive excellence across every aspect of our business. His expertise in digital technologies, restaurant operations and branding make him a ideal fit for Chipotle".

Niccol joined Taco Bell in 2011, taking the helm four years later.

"Today's Gen Z and millennial generations consider restaurants a lifestyle choice", restaurant industry trend expert Darren Tristano tells Whitten via email.

Ells has come under criticism for failing to turn around the performance of the 2,400-store chain following various health scares at its restaurants, including an E. coli scare that sent dozens of customers to hospitals in late 2015.

"Naming Taco Bell's chief Brian Niccol as its new CEO was the best possible outcome for CMG's search, in our view, given his track record of innovation, expertise in marketing, menu development, operations, and digital", said Morgan Stanley analyst John Glass.

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Seaborn said digital ordering seems to be the place Niccol is positioned to do the most good, noting Chipotle "just hasn't been able to crack that despite a fair bit of effort of over the last couple of years".

Shares of the Taco Bell parent were unchanged following the news by Chipotle. At Chipotle's core is delicious food, which I will look to pair up with consistently great customer experiences.

"I will also focus on dialing up Chipotle's cultural relevance through innovation in menu and digital communications", he said. Brands Chief Executive Officer Greg Creed.

Mr Niccol started at Yum!

Still, Chipotle can not simply repeat the Taco Bell formula with better ingredients.

Ms. Williams previously served as chief financial officer of Taco Bell, leading six years of strong sales, profit and brand growth. Wall Street applauded the news; Chipotle's slumping stock price shot up by as much as 12% in after-hours trading. Prior to joining Taco Bell, she was principal in the consumer and retail practices in US and Asian markets at The Boston Consulting Group.

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