Apple acquires magazine subscription app Texture

Image Credit Apple

We're on the ground at SXSW 2018 in Austin, Texas where Apple's Eddy Cue is about to take the stage to discuss media curation with CNN's Dylan Byers. Apple already delivers curated news from third-party publishers through its Apple News platform.

"It's always hard to sit from the outside and talk about others", Apple's Eddy Cue said Monday at the South by Southwest Conference, "when you have a large platform, there's a lot of responsibility".

It's unclear how Apple will integrate the service or what it means for Apple News. The Cupertino, California, company aims to top $50 billion in annual services revenue by 2021, and a magazine subscription service would likely contribute to that.

Crufts winner's ceremony interrupted live on TV by animal rights protestors
Owner Yvette Short, of Edinburgh, grabbed her two-and-a-half-year-old whippet Tease, as several men cornered the protester. Intruders disrupted the live broadcast of the Crufts dog show as the top prize was awarded.

The "virtual newsstand" gives readers online access to current and back issues of about 200 titles, including Rolling Stone, Vanity Fair, Vogue and Cosmopolitan, for a monthly fee of $9.99 (£7.19). Details of how much Apple is buying Texture for remain undisclosed.

Apple's Eddy Cue confirms the buy in a statement (via TechCrunch): "We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers". The NRA might have an app, but Apple also prohibits apps that facilitates the sale of guns, for example.

Cue says everybody has a responsibility in the world, when asked about Facebook's responsibility to curate media: "We're going to step up and do that".

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