Apple to release new iPhone X colour, refreshed iPad

Apple prepping a new iPhone X color to revive sales and an upgraded iPad

During Apple's Q1 2018 earnings call, CEO Tim Cook said the iPhone X had "surpassed" the company's expectations, and at the time had been its best-selling iPhone "every week since it shipped in November [2017]".

The price drop is suggested because it is claimed that Apple will release three new handsets this year, each featuring edge-to-edge screens and Face ID notches. Even analysts have lowered their sales target for the entire 2018 and state the reason for that is the hefty price tag that comes along with having to buy the iPhone X.

"The refreshed 5.8" OLED (XI) could be priced at $899 ( $100 cheaper vs. current iPhone X) and the larger 6.5" OLED could be priced at $999. The rumored 6.5-inch iPhone Xs Plus will then slot in at the US$999 price point, also with 64 GB of storage.

Toyota Corolla Hatchback to Debut in Geneva
Toyota is making a big deal of a hatchback version of the Corolla being back, but in some ways it never actually went away. At the moment, Americans have the Corolla sedan and the Corolla iM , but the iM isn't really a Corolla in the true sense.

The cheapening of the smaller iPhone X will lower average sales prices but the analysts think such a move would deliver stronger unit growth, and hence should be worth it. Keep in mind that this only counts as speculation for the moment. Not a company to do anything as demeaning as dropping the price of a flagship model in the year after its release, the company may, however, release a more competitively priced sequel.

Meanwhile, another mid-range model iPhone SE 2 with an iPhone X-like design leaked in a new hands-on video and it appears that this smartphone will be launched earlier than other flagships.

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