Facebook users considering legal action against company following data scandal

The US Federal Trade Commission

A University of Cambridge professor harvested all the data from the quizzes from the tens of millions of Facebook users who took them.

British Prime Minister Theresa May has expressed her concern over the allegations that Cambridge Analytica exploited data on millions of Facebook users without their authorization in election campaigns, her spokesman said.

European Union (EU) and British lawmakers demanded on Tuesday that social media giant Facebook should clarify data breach following revelations that personal data was massively misused for political purposes.

"We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy", Nix said.

U.S. and European lawmakers have demanded an explanation of how Cambridge Analytica gained access to user data in 2014 and why Facebook failed to inform its users, raising broader industry questions about consumer privacy.

A company statement appeared to place the blame for the incident on the British-based firm linked to President Donald Trump, which according to Facebook violated terms of the social network by misusing data from an academic researcher.

The firm was hired by Donald Trump during his presidential campaign in 2016.

"Everybody at Facebook in first year gets immunized to stories about Facebook - or they quit", a former Facebook employee told Business Insider.

The co-founder of the Leave.EU campaign Arron Banks has repeatedly insisted that Cambridge Analytica helped with pro-Brexit campaigns during the run-up to the 2016 referendum.

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Around 270,000 people downloaded the app, Facebook said.

Bannon, who served on Cambridge Analytica's board, did not immediately respond to a request for comment from Reuters. Alexander Nix will stand aside pending an investigation into boasts he made to an undercover reporter about entrapping politicians and operating shadowy front companies "and other allegations", the company board said.

Facebook chief Mark Zuckerberg was today summoned before a United Kingdom parliamentary committee amid a growing row over data breaches linked to the popular social media company.

He said: "They approached me".

"We did have dealings with Cambridge Analytica - they put forward a pitch that went into the designation document submitted to the electoral commission", Banks told Reuters. It said it had no indication of a formal investigation.

A Congressional official said House Intelligence Committee Democrats plan to interview Cambridge Analytica whistleblower Wylie.

In a similar report, The Washington Post said that if the FTC ultimately finds that Facebook broke that agreement, it could fine the company $40,000 for each violation.

The US Federal Trade Commission, a consumer and competition watchdog, is investigating Facebook after the major data scandal. "We are committed to vigorously enforcing our policies to protect people's information and will take whatever steps are required to see that this happens", the statement said.

British corporate records show that Alexander Nix, the suspended chief executive of Cambridge Analytica, is also director of a company called Emerdata Ltd. that was incorporated in August 2017.


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