Snapchat and Instagram remove Giphy feature due to racial slur GIF

Snapchat and Instagram allowed users to share a shockingly racist GIF

An Instagram spokesperson tells TechCrunch "This type of content has no place on Instagram".

The image was entitled "N***** Crime Death Counter" and featured an image of a monkey as well as the slogan: 'The numbers just keep on climbing'. However, it may take some time to reflect on all the users.

Snapchat also said they are waiting for a response from the Giphy team to look into the issue and the company needs to make sure this does not happen again. "We have stopped our integration with Giphy as they investigate the issue". After investigation of the incident, this sticker was available due to a bug in our content moderation filters specifically affecting GIF stickers.

In Instagram, the same racist GIF was found.

Giphy has officially apologized for the error and has taken the blame upon itself.

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In conversation with TechCrunch, a Snapchat spokesperson stated that the company is very sorry. However, things can slip as Giphy operates like search engine in which one the web's top GIFs get indexed.

And that's exactly what Systrom did, instructing Instagram to pull support for Giphy last week - with Snapchat following suit soon thereafter, telling TechCrunch that all GIFs accessible through the platform are supposed to be suitable for a PG audience.

We've reached out to Giphy for comment but haven't heard back.

The racist GIF discovered in the image database highlights the difficulty that social media platforms face in policing the activity of millions of users - especially those that depend on user-generated content - even as tech companies develop increasingly advanced software to detect objectionable imagery.

Snapchat only launched the Giphy integration on February 20th so people could jazz up their photos and videos with moving images curated as safe by the Giphy team. In 2016, it faced tremendous criticism for creating Asian yellow face. The slip-up could deter Snapchat from working more with outside developers, which it's only recently allowed to bring content into its app via its Lens Studio and the Giphy integration. It has also revealed that it was a bug that went unnoticed and allowed that particular GIF to appear on Snapchat and Instagram.

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