Akshaya Tritiya: Jewellers see increased footfall despite higher gold price

Akshaya Tritiya 2018 Tithi Vidhi and Puja Timings

Hence people buy precious metals, particularly gold, on this day. The offer is limited to Tanishq's Mangalam jewellery collection.

For Akshaya Tritiya, they are offering a flat 20 per cent off on diamond jewellery and on making charge of gold and silver jewellery.

Gold has a special place in the Akshaya Tritiya celebrations and this year too, activity points to the return of positive sentiment, Somasundaram PR, World Gold Council managing director, India said on gold demand for this Akshaya Tritiya.

Brands like Senco Gold and TBZ-The Original are offering a discount of up to 50 per cent on jewellery. This offer is applicable on purchase of jewelleries worth Rs 15,000 and above. However, while you are excited to grab your diamonds and gold, the government, has in a tweet advised customers to purchase only BIS-Hallmarked Jewellery, which is available in 14, 18 and 22 carats. But most of these markets also saw jewellers offer a range of discounts, which helped manage the end prices. Although, while purchasing physical gold from an investment perspective, one needs to consider additional costs (e.g. storage cost etc.). Additionally, customers will get 5 per cent value of the jewellery item as gift card.

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"Gift Card can be redeemed online for your next diamond jewellery purchase", the company said on its website.

This offer is valid until April 25, 2018 on a single transaction done at www.malabargoldanddiamonds.com website only and not at any of retail showroom. However, despite apprehension, jewellers have managed to make a decent business as customers thronged shops ssoon afterbreakfast. The offer is, however, not valid in Agartala. "Buying gold through monthly schemes gives small investors the chance to invest a smaller portion of their amount, and is a systematic plan of investment", said Mr Agarwal.

Today being Akshaya Tritiya, an auspicious day to buy gold, there was a huge concern among city jewellers as they were anxious that customers might not turn up as high-value purchases will be monitored by the Election Commission.


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