Facebook knows about users from third party apps and websites too
Many companies offer these types of services and, like Facebook, they also get information from the apps and sites that use them. The data originally came from a Cambridge University researcher named Aleksandr Kogan, who collected the information legitimately through a personality quiz app, but then broke Facebook's terms of service by passing it onto Cambridge Analytica. In an official blog post, published on 16 April, Facebook throws light on the objective and nature of data it is collecting from third party websites and apps which are using their various engagement tools.
Many websites and apps use Facebook services to make their content and ads more engaging and relevant.
When a user visits a website, the web browser has to share some amount of user data with them such as IP address so it knows where to send the data and the OS (operating system) it is running on as the layout and content varies from one OS to another.
Facebook CEO Zuckerberg arrives to testify before a U.S. Senate joint hearing on Capitol Hill in Washington Thomson Reuters BRUSSELS (Reuters) - The European Union's digital chief will meet with Facebook CEO Mark Zuckerberg in San Francisco as the world's largest social network faces increasing scrutiny over its use of personal data. It also shares Cookies with websites. It allows them to respond quickly to repeat requests by users.
"When you visit a site or app that uses our services, we receive information even if you're logged out or don't have a Facebook account".
"Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services. And Amazon, Google and Twitter all offer login features", Baser wrote in in the blog post. If not, the company claims the data does not get used to create a profile. These companies - and many others - also offer advertising services.
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Facebook has a lot more questions to answer about this practice, since most of its privacy and data controls are only accessible to users who've signed up.
The browser shares your IP address so the website knows where on the Internet to send the site content.
Non-users and logged out users alike do have another option, though.
It also reiterates how it's able to gather information on people who don't use Facebook.
Zuckerberg has also been asked to speak before the European Parliament to explain how Europeans' Facebook data may have been misused. While that's true, it can also use that data to target ads that it sells more accurately at its users, and can better understand what its users are doing online. Facebook not only tracks that activity but links it back to users' Facebook accounts and can use it to target ads at those users, the spokeswoman said.
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