Flipkart Signs Exclusive Partnership With ASUS To Bring India Focussed Products

Asus Zenfone Max Pro features a dual-camera setup at the rear

According to the company, in 2017, one in four smartphones sold in India across retail channels was via Flipkart. Asus and Flipkart on Tuesday announced their long-term partnership for the country under which the ZenFone Max Pro will be exclusively available for purchase through Flipkart.

Asus has confirmed the launch of the ZenFone Max Pro in India. But some recent leaks reveal that it is powered by the Snapdragon 636 chipset, a slightly less powerful version of the Snapdragon 660. This will also be the global unveiling of the ZenFone Max Pro model and the event will be streamed live on Flipkart.com.

Flipkart also unveiled a plan called “mobiles 40 by 20” or put in other words to account for 40% of smartphone sales in India by 2020.

A number of key shareholders in India's largest online retailer Flipkart have agreed to sell their stakes in the Bengaluru-based company to Walmart but the biggest of them, Soft-Bank, is holding out for a better price, said people aware of the development.

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Asus and Flipkart had earlier partnered in 2014 for selling the first-generation ZenFone.

Addressing the media, Ajay Veer Yadav, senior vice-president (mobiles), Flipkart, revealed that Flipkart has recorded 60% Y-o-Y growth in the smartphone retailing segment a year ago. In the process, it "wants to add the next 100 million smartphone users by 2020 to the current 330 million base". Flipkart's unparalleled distribution reach and marketing strengths will help Asus build strong awareness for our innovative high-value products and reach consumers across India.

"Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want", Krishnamurthy added.

The partnership with Flipkart is one of the major steps in a series of other strategic efforts by ASUS to deepen its commitment to the Indian market and consumers to further fuel the company's growth, and strengthen its position in the market. Flipkart has joined hands with Taiwanese smartphone manufacturer Asus to co-create products and bring the latest technology suitable for Indian needs.

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