Spotify's mysterious event will be about its mobile app

Spotify app on mobile phone

This is the second high-profile departure from Apple Music in a week. Carl Chery, the Head of Artist Curation for genres like hip hop and R&B, has made a decision to leave the tech giant in favor of Spotify. Chery joined Apple when the tech giant acquired Beats By Dre and Beats Music in 2014. Chery's played a pivotal role at Apple Music over the years for their A-List: Hip Hip and A-List: R&B playlists. This person is no other than the Head of Artist Curation for hip hop, Carl Chery. Just a few days ago, Jimmy Iovine ended his time as head of this streaming music service.

Currently, Apple Music has a total of 40 million paid subscribers, while Spotify's latest data shows that their streaming service has approximately 70 million subscribers.

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Carl Chery's reportedly leaving his position at Apple Music, Variety reports. The Verge was able to receive an invite for the said event and it looks like Spotify will be sharing news about upcoming changes to its mobile app. When that initial invitation was sent out, it instructed recipients to save the date for an announcement, which lead guesses to update to the app, or possible Spotify hardware to be announced.

Spotify's potential hiring of Chery signals the company's efforts to further bolster its curated playlists feature on its music streaming service. Therefore, this is a serious blow for Apple Music.

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