The TaxSlayer Bowl Is Adjusting Its Name Moving Forward

This is the right move for the bowl game, obviously.

The Gator Bowl is back to being the Gator Bowl - with corporate sponsorship intact of course. The event was founded in Jacksonville in 1946 as the Gator Bowl. Now in its 74 year, it is one of the longest-continually-held college bowl games in the US and was the first ever nationally televised bowl.

On Thursday afternoon, JaxSports President Rick Catlett and TaxSlayer president and CEO Brian Rhodes unveiled the logo for the event that returns Gator to the name for the 74th playing of the game.

According to's Garry Smits, the annual bowl game in Jacksonville will once again have the Gator Bowl moniker.

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The Gator Bowl is the sixth-oldest bowl game in college football history, and it was the first to be televised nationally.

You don't make the rules, TaxSlayer. In addition to offering the top-rated tax preparation software, support, and tools, TaxSlayer's products are radically transforming the legal, bookkeeping, and HR/payroll arenas, helping small business owners better serve their customers. Ignoring the College Football Playoff rotations, SEC teams often earn or are assigned bowls based on tiers, beginning with the Sugar Bowl and then moving on to the Peach Bowl, Outback Bowl, Citrus Bowl, and then Gator Bowl. The game is held annually in Jacksonville.

Their opponents rotate between teams from the ACC and Big Ten.


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