Amazon's Global Smart Speaker Share Drops Following the Launch of HomePod

Amazon's global smart speaker share drops below 50 percent in first quarter

"Amazon and Google accounted for a dominant 70% share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84% in Q4 2017 and 94% in the year-ago quarter". The retail giant secured 43.6 percent market share that, while down from a whopping 81.8 percent of the market previous year, easily topped the space. There's also the fact Apple only has one version of its speaker, whereas Google has three and Amazon has even more.

Google had the biggest effect on Amazon's market share, with sales of its devices hitting 26.5pc in Q1 of 2018, a major increase from just 12.4pc in the same quarter of past year. That's way behind the 4 million Amazon's Echo sales and the 2.4 million orders for Google Home.

Strategy Analytics is today out with its latest report covering the smart speaker market during the first quarter of 2018. While Alibaba shipped 700,000 units of smart speakers, Xiaomi shipped 200,000 units in the first quarter of the year.

According to a report by a market research firm Strategy Analytics, smart speaker shipment has increased from 2.4 million units in the first quarter of 2017 to 9.2 million units in the first quarter of 2018 with Amazon and Google accounting for almost 70 per cent share in the global smart speaker market shipment during the same time.

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But despite Apple's ho-hummer of a smart speaker launch, which is largely attributed to the high price, lacklustre speech recognition and dustbin-like aesthetics, Strategy Analytics vice president David Mercer suggested that the strong growth in the market over the past year "confirms our view that this new market is far more than just a flash in the pan". "We are clearly heading toward a time in the not-too-distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen".

The report further added that Amazon was still leading the segment with 43.6% market share and four million speakers shipped during the period followed by Google at 26.5% market share with 2.4 million units sold.

This means Apple has a long way to go in catching up with Amazon and Google.

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