Smartphone shipments dip 2% in Q1, Samsung takes back place 1st place

The Performance Of The Cellphone Market And Future Outlook

As backed up by yesterday's release of Apple's financial results from the last quarter and Tim Cook's assertion that the iPhone X is loved despite its high price tag because it offers value (something we heard from GfK as well at the just-concluded IFA GPC), the iPhone generally did well in the last quarter and gave Android device makers a run for their money as well as keep that long-running Samsung-Apple duopoly at the top of the smartphone charts going.

Apple grew at 3 percent by shipping 52.2 million smartphones for 15 percent share.

Smartphone vendors shipped 334.3M units during the quarter.

Samsung Electronics Co. accounted for 22.6 percent of the global smartphone market in the first quarter, industry data showed Wednesday, although its combined shipments dipped compared with the year before.

Speaking the declining smartphone growth, Tarun Pathak, Associate Director at Counterpoint Research said, "The waning smartphone demand is due to a slow-down in developed markets where replacement cycles are lengthening with overall smartphone features and design reaching its peak". Huawei shipped 39.3 million units of smartphones during the March quarter and grabbed a market share of 10.9%.

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"The saturating China smartphone market is forcing the Chinese smartphone players to invest and expand beyond their home market", said Counterpoint research analyst Shobhit Srivastava. Only the emerging markets can be profitable for Chinese brands as their annual growth has upscaled only in Middle East & Africa (MEA) and declined in other geographies.

Although Samsung emerged as the leader, Xiaomi beats Samsung in overall smartphone shipments, Xiaomi topped with a 31.1% market share in Q1,2018. The decreasing demand for the IPhone 8 and I Phone X led to the downfall of apple as the demand decreased by 55%.

Xiaomi also remained one of the fastest growing brands (+101%) in Q1 2018, driven by strong sales in both China (+51%) and India (+134%). Apple's ultra-premium iPhone X is proving relatively popular in some markets like China and the U.S., while there remains scope for additional expansion in emerging regions such as India and Africa.

Huawei's smartphone growth rate was 14 percent annually in the quarter. Xiaomi shipped 27 million units of smartphones in the first quarter and captured a market share of 7.5%.

Transsion Holding, the group company of three smartphone brands - iTel, Tecno and Infinix, shipped over 10 million units in Q1 2018. It continues to grow in the India smartphone market along with increasing efforts to enter new markets and capture more market share in Q2 2018. Its market share moved from 14.4% in the quarter previous year to 15.1% in the first quarter of 2018.


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