Target cuts delivery fee by nearly half

News>Online Retail    Target goes national with Restock service       
    

  Stock-up program gets fee cut                 Russell Redman 1

Target is trying to avoid that dreaded, but all-too-frequent occurrence by rolling out next-day delivery on household essentials across the country. Called Target Restock, the service is available coast to coast starting today, and the best part is that it's free for all Target REDCard purchases, and is just $2.99 for all other orders.

"Target Restock is another way we're making life easier for our busy, budget-conscious guests", said Dawn Block, Target's senior vice president of digital.

The price change comes only a year after Target began testing the Restock service in limited markets, and follows the retailer's recent launch of a free Drive Up service for users of its mobile app.

Guests visit Target Restock and choose from an expanded assortment of 35,000 popular essentials-from cleaning supplies to baby products and more.

If you haven't heard of the program before, Restock offers customers next-day product or grocery delivery for a $4.99 delivery fee.

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Target said popular items thus far have included on-the-go snacks, beverages, cereal, macaroni and cheese, paper towels, peanut butter and laundry detergent.

Add the things you need to your box (up to 45 pounds-about the size of a shopping cart) and watch the capacity tracker to see how much room is left. They have up until 7 PM Monday through Friday to place the order, then the box is delivered to their door the next day.

Back in December, we reported that Target plans to bring same-day delivery to half of its store locations by the end of 2018.

Target is pushing more into faster online deliveries.

A month later, Restock became available in eight more markets - Atlanta, Chicago, Los Angeles, New York, Philadelphia, San Francisco, St. Louis and Washington, D.C./Baltimore - making it accessible to 70 million people, or about a fifth of the US population, according to Target.

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