Amazon Unveils 'Fire TV Cube' With Alexa, 4K Streaming

Amazon launches Echo Look in U.S., could popularize computer vision via Alexa

This is actually an interesting device and it finally allows Amazon to compete with the various Android TV set-top boxes and smart TVs. Amazon's previous Fire TV flagship, the Fire TV with 4K Ultra HD and Alexa Voice Remote retails for $69.99, while the Fire TV Stick with Alexa Voice Remote is just $39.99.

Amazon on Thursday officially took the wraps off the Amazon Fire TV Cube, a 4K-enabled streaming media player with integrated Alexa smarts. Advanced beamforming technology combines the signals from the individual microphones to suppress noise, reverberation, content now playing, and even competing speech to make sure Alexa clearly hears your request, even next to your TV. It's a logical "next step" for Alexa, both for those that are new to the voice assistant and consumers that may already have an Echo in another part of their home.

Amazon is debuting a new Alexa-based streaming box today, but this one is a bit more capable than the rest of the company's lineup.

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Standard Alexa features available through Fire TV Cube include smart-home controls, a built-in speaker for weather and news updates, and access to third-party Alexa skills. You can even search for TV and movies by director or actor. Users will also be able to control other compatible smart home devices, whether that's additional speakers, soundbars, thermostats, or cameras around your home. The gadget features an always-on Alexa speaker supported by eight microphones and has 16 GB of storage for apps. For people who have stereo components inside a cabinet, the Fire TV Cube ships with a separate IR extender for just that objective. With Sonos just announcing a soundbar with integrated Alexa, the Fire TV Cube looks like a way to make your existing setup better connected and all for an impressive price.

This means you can ask Alexa to find sci-fi movies, play movie trailers or show more results.

Priced at $120-it's $90 right now for Prime members-the Fire TV Cube is now the most expensive Fire TV product.

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