Burgers behind IHOP name change

International House of Burgers: 'IHOP' becomes 'IHOb'

The wait is over: IHOP has finally announced what the "b" in its new name - IHOb - stands for, and it has something to do with the new sizzling sounds from its restaurants' grills.

IHOP was an acronym for International House of Pancakes.

Forbes lays out some reasons for why the company is making a drastic departure from its pancake identity.

The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable".

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The "b" stands for burgers.

Word is spreading that the name change is not official and that it's just a summer promotion, but the restaurant has not commented. A representative for the brand also confirmed that only its flagship location, in Los Angeles, Calif., will be rebranded as an "IHOb" in honor of the launch.

On June 11, the company announced they've changed their name to IHOB for burgers. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster. "For burgers", the company's Twitter bio now reads.

"I went to IHOP earlier and the waiter was like 'it's burgers", wrote one Twitter user on Wednesday.

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