Microsoft fights Apple News with its latest iOS app

Microsoft News app

"Diversity, in our newsroom and in the publishers we partner with, is a key ingredient of the Microsoft News experience", Bennett wrote. Microsoft News could help the company compete for more attention on your phone and computer.

It's official, Microsoft's MSN News app has officially been renamed to "Microsoft News" on iOS and Android, though the new branding won't replace the decades-old MSN brand.

A couple of days ago, The Microsoft News app was released as an update for the pre-existing MSN News app on iOS, and a similar update is available on Android today.

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Microsoft News uses AI, human editors and publishing partnerships to find stories from over 3,000 publications.

There's also a section for local news; testing it in my hometown of Bangalore, India, I was served up stories from various outlets covering my city. However, these articles were displayed in an in-app browser, as opposed to the native view. Microsoft didn't just change the name here, as the mobile app has been redesigned with a new navigation bar, a dark theme option and more.

Here's how it works: Each day, publishers send Microsoft's news team more than 100,000 pieces of content, which a machine learning algorithm scans to determine category, topic type, timeliness, and even potential popularity. Aggregators like Apple News and Google News represent a prominent player in news, Facebook goes back and forth on whether it is a media company and Twitter is both a leading way to share news, as well as make it.

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