10 by 10: Decade of fun, huge payouts at App Store

Animated illustration of various activities happening on several moving buttons on top of an iPhone

According to Apple, the App Store now sees 500 million weekly visitors after it was redesigned.

"In its first decade, the App Store has surpassed all of our wildest expectations".

Apple has announced its 10 year anniversary of the App Store, which had us reflecting on our favourite apps. Reportedly Apple charges a 30 percent commission for every app sold on the App store or for any in-app purchase.

This approach has yielded the company huge success with the App Store earning more than $130 billion dollars and seeing downloads of more than 170 billion. With more than 2.2 million apps available, there are certainly some that make our lives easier, others we can't live without, and some we just have for fun. Since the day it was launched, the App Store has made huge impressions in terms of design and the utilities it provides. Well, collectively, Americans are the biggest iOS spenders, throwing $36 billion at Apple's virtual app store during its lifetime.

Daniel Wu, president of Hero Entertainment, creators of Red Tides: "The App Store offers us the opportunity to bring great eSports experiences from desktop to mobile and let the game fans and players meet online to offline and thoroughly enjoy the charm of games and even establish new ways to socialize". This meant that smaller developers had an avenue where they could show off their work and they would deal directly with Apple which freed them up to be really creative. It eliminated the friction and overhead of setting up our own distribution and payment systems, making development far more accessible to everyone and letting us focus on our true passion: making the best apps we can.

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With smartphone sales losing steam, Apple's (NASDAQ:AAPL) long-term performance puts increased reliance on its Services division, led by revenue from the App Store. Without it, AssistiveWare would likely still be a one-man Mac developer. The profitability driven by the App Store is what excites many analysts as overall revenue growth starts to level off over the next few years.

Apple says its awarded scholarships for student developers at WWDC have grown from 150 in 2013, to over 350 in 2018.

From organising and hosting an annual developers conference each year to introducing programs such as "Everyone Can Code", Apple has looked after its developers and has encouraged more people than ever to take up coding.

In 2011, the App Store started supporting subscription apps, and by 2016, had expanded support to all 25 of its categories, including games, kids and health and fitness. "Humanizing apps can only be a good thing and showcasing how they're made will inspire the next generation of creators from every corner of the world".

Apple's App Store will turn ten years old on July 10, which is the coming Tuesday and the company has shared some interesting stats regarding this.

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