A line of wines inspired by the hit Hulu television series "The Handmaid's Tale" was scrapped within hours of its launch Tuesday due to online backlash.
The quick cancellation came after People reported Tuesday that wine merchant Lot18 collaborated with series producer MGM to sell three new wines based on "bold characters" from the show: Offred (Elisabeth Moss), Ofglen (Alexis Bledel) and Serena Joy (Yvonne Strahovski). "We honor Offred with a wine that will stay with you long after you've finished your glass and a powerful experience you will never forget". Ofglen's Cabernet Sauvignon was defined as "a daring testament to the heights that Oregon Cabs can reach, featuring concentrated flavors of cherry, plum and coffee bean that give way to a warm, spicy finish".
And Serena Joy's 2016 Bordeaux Blanc was described as "sophisticated, traditional and austere..."
Although the merchant's website now lists the Offred pinot noir as "sold out", the company and MGM reportedly pulled the collection by the end of the day Tuesday.
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A French Pinot Noir is described as "smooth, earthy, and similarly seductive in profile to Offred".
Social media users slammed the marketing stunt as stunningly tone-deaf.
The harrowing scenes of rape and abuse in Channel 4 drama The Handmaid's Tale may have left viewers in need of a stiff drink, but a recent attempt to cash in on the show's success left a sour taste in the mouth for many fans. But this product tie-in fundamentalism nearly gave us a new line of wines tied to The Handmaid's Tale, yanking us further into an ever weirder realm of commercial absurdity.
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