IHOP admits to faking IHOb name change for publicity

Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California

IHOP announced on Facebook that its name change was a hoax to promote new burgers, according to KATU-2.

IHOP said the whole IHob name change was fake.

On Twitter, the company said, "That's right, IHOP!".

The company Twitter page had the following today on it: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday".

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IHOP will continue to sell both pancakes and burgers.

The change drew massive backlash on social media with some calling the move an "epic failure". "And it worked. Look at us, two silly pancakes talkin' about burgers", they explained of their nearly-one-month marketing stunt. Afterward, that figure increased to 30%, the highest score since late 2012. "They're still there. They're on the cover of the menu", Rebelez said.

While the change got plenty of hype online, and resulted in brick-and-mortar locations swapping out their signage in favor of the new brand name for the ubiquitous diner chain, it was not meant to last long.

Or maybe we were just gullible.

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