Netflix is revamping its TV experience today with a new simpler design

Netflix is Rolling Out a New User Interface

The new design is rolling out to users starting today and is based on "rigorous research and testing" with select members, the company said in a statement.

Netflix did not say what devices will get the update just that it would roll out on your TV.

The streaming service says the refined navigation model is created to be easier to use with a TV remote. It builds off the Netflix mentality of them wanting to improve the customer experience.

Stephen Garcia, Netflix's director or product innovation, said that the revamped interface was based on "rigorous research and testing" and is created to make the Netflix experience "simpler and more intuitive".

Navigating Netflix on the TV can sometimes be a challenge compared to the mobile experience, where you can scroll and everything is a finger-tap away.

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One of the key changes is that the UI splits out TV shows and movies into different one-click menus.

The navigation bar provides fast access to My List, a watchlist where content can be saved for later viewing.

While the various rows of content continue to be the main focus in the redesigned apps, users will notice a new sidebar on the left side of their screens where Search, Home, Series, Movies, My List, and New entries live.

"We are constantly asking ourselves what can we do to make it even easier for our members to spend less time browsing and more time discovering stories they will love", said Stephen Garcia, Netflix director of product innovation.

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