Sacha Baron Cohen's Cryptic Teaser for New Show | Film | Previews-And-Trailers

Sacha Baron Cohen’s Newest Character Has Arrived, and He’s Here to Mock America

Showtime announced Monday the provocative comedian's new series along with its first official promo, premiere date, and a few details.

Sacha Baron Cohen's Cryptic Teaser for New Show Who is America? The time slot for "Who Is America?" will be 10 p.m.

The first episode of Who Is America? will air in the United Kingdom on Channel 4 at 10pm on Monday July 16. Baron Cohen is the writer and director behind the new series, his first TV show in more than a decade. While Da Ali G Show had operated nearly entirely on the spoof interviews for which Cohen is now infamous, the film adaptation, Ali G Indahouse, was a conventional scripted narrative which was a little too colloquially British for a wider audience (as indeed the character himself might have been - most Brits of a certain age attended school with five or six would-be Ali Gs).

Aside from the reports of Cohen and Showtime's ongoing discussions, and what the new show might look like, Variety had little else to offer on Thursday. Then, after a series of fast cuts that includes a anonymous bare butt, an elderly Dick Cheney is shown signing an empty gallon container, which a voice off-screen identifies as a "waterboard".

Cohen tweeted out another tease on Sunday in which he appears to be interviewing former USA vice president Dick Cheney.

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Who Is America? will premiere exclusively on Stan July 15, with new episodes weekly, same day as the US. Details on Who is America? arrived just days after Cohen posted a video from a few years back of Donald Trump criticizing his comedy skills and telling him to go to school to learn to be amusing.

Showtime chief executive David Nevins called Baron Cohen "the premier provocateur of our time" and said the series had been in the works during the past year.

This teaser followed last week's video that included clips of Donald Trump saying that Cohen should get educated and punched in the face.

Cohen's most famous previous characters are of course Ali G, Borat and Bruno, who netted him two BAFTAs, a Golden Globe and an Oscar nomination as he used them to disarm people and explore various quirks, attitudes and prejudices in society.

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