Sub-Prime? Amazon website not working as Prime Day begins

Amazon Prime Day Sales: Top deals on smartphones, TVs, Amazon Echo and more

In a bid to distance the event from the Amazon brand, some companies are calling the day "Black Friday in July".

The sale will begin from today at 12 noon and will last for 36 hours. The promotion features new product launches and deals. Some of the more competitive deals could sell out within minutes, and the app can help consumers keep tabs on upcoming deals, he said.

The steepest discounts are anticipated to come on tech gadgets, smart home devices and Amazon-branded products.

But Prime Day should be thought of for what it really is: a huge marketing event to push Amazon's own products and offer them at prices so cheap it's hard to not pick some of them up.

EBay announced that it will be offering a sale this week, saying there is "no membership required ... ever", in a not-so-subtle dig at Amazon.

It is a great time to look at FitBits, according to the discount site dealnews.com.

It's also the first Prime Day with Whole Foods, Amazon's most expensive acquisition, integrated under the Jeff Bezos umbrella. The biggest deal for those of us without patience, is the free 2-day shipping on most of the stuff we buy.

Amazon Prime Day runs into snags swiftly
Prime Day , named for Amazon's $120-a-year Prime membership, begins Monday at 2 p.m. and lasts until midnight on Tuesday. Amazon recommend downloading their app which allows you to get notifications when your favourite items go on offer.

We list some of these attractive Amazon deals to make your shopping experience easier.

But Amazon is asking more of its Prime members these days, having jacked up the annual fee to $119 from $99 in April, its first increase since 2014. Some of the heaviest discounts are available on brands like Biba, Marks & Spencer, GAP, Vero Moda, W, Van Heusen, and Pantaloons. "Many are shopping successfully - in the first hour of Prime Day in the US, customers have ordered more items compared to the first hour a year ago".

Still, the hiccups could mute sales and send shoppers elsewhere during one of Amazon's busiest sales periods that's also a key time for it to sign up new Prime members.

Prime has added around 10 million new subscribers a year for the past three years, and Blackledge believes Amazon has even more room to convert non-members who shop on Amazon into loyalists.

To wit, he writes that Target is running a one-day sale today, with up to 30% off and free Ship't membership, which provides Prime-like benefits, for six months for customers spending more than $100.

Amazon's website has run into some snags quickly on its much-hyped Prime Day.

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