McDonald's customers can have the opportunity to win "superstar status" at the restaurant just buy using their phones to order.
To qualify, you have to download the mobile app and place an order. The McGold Card entitles the bearer to two free meals a week for the next 50 years, or, you know, until you fall into a french-fry-induced coma, whichever comes first. Every time you do that, you're entered into the sweepstakes - although you can only earn one entry per day. McDonald's will select one lucky victor out of all the customers who shopped between those days using the app.
Still, if you love Big Macs, the prospect of being able to chomp through 5,200 over the next half-century might sound appealing.
Despite that criticism, McDonald's appears to be following in the footsteps of similar contests run by both Starbucks and Taco Bell.
This week, Starbucks launched a new contest, Starbucks Summer Game Boardwalk, with $1.7 million in prizes.
In addition to the free food and bragging rights, the victor also gets a custom gold-plated phone case. I mean, free food is good food, but a "lifetime" of Big Macs might not be the most appealing prize in some people's eyes.
There's also a contest for nonmembers, where five will win free drinks for a month, worth $155.
How do you want to spend the next 50 years of your life? You will also have to send the burger chain an email to [email protected]amoeentry.com to be considered, which should have the day's date as the subject and simply your first and last names as the body of the email.
More than 14,000 branches of McDonald's in the United Kingdom are taking part.
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