'The film business passed away today': Hollywood slams Oscars 'popular film' addition

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The Academy of Motion Picture Arts and Sciences announced a series of new changes to the Oscars on Wednesday, including "a more globally accessible, three-hour telecast", moving the date of the awards show up to February 9 for 2020 and, perhaps most notably, "a new category. designed around achievement in popular film".

The Academy which runs the Oscars ceremony has added a new category to honour popular films and has promised a brisk three-hour ceremony and a much earlier air date in 2020.

The Academy tweeted on Wednesday morning that they are adding a new category for the Oscars, designed "around achievement in popular film". "Eligibility requirements and other key details will be forthcoming", reads the statement. The way they propose to do that is to present select categories live during the commercial breaks and edit them in and air them later on during the broadcast.

The Academy Awards is getting a new category.

That change is going to disappoint the unlucky (and unfamous) people who've waited their lives to win an Oscar, only to have their thunder somewhat dimmed.

Critics have mocked the move as 'the Black Panther award'.

Australia's Logie Awards wrestle with a similar issue, in that they have two groups of categories, one voted by the audience, and the other voted by juries of industry professionals. The Academy has shifted dates over the years, usually from March in the 1940s and 1980s and April in the 1960s and 1970s before settling in February in the mid-2000s. The 2018 best picture victor, "The Shape of Water", had grossed $57.4 million in the United States by the time the awards aired and $63.9 million total.

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As it stands, however, the Best Popular Film category appears to be highly subjective in definition.

It will also be capped at three hours long, after some broadcasts have gone on up to four hours. Others anxious that the creation of the new category would effectively ruin Black Panther's chance at Best Picture.

The Academy announced some big changes for future Oscars ceremonies.

It later issued an addendum to its letter, saying: "in creating this award, the Board of Governors supports broad-based consideration of excellence in all films".

The Academy's board of governors has approved several changes for next year's Oscars, and among them is the introduction of a new category. The Guardian suggests that the new category could be good news for Marvel movies, like Black Panther , which often get overlooked when it comes to Hollywood's biggest awards night. Certain categories - which have yet to be announced but will presumably include those honoring technical achievement - will be presented during commercial breaks.

The film business passed away today with the announcement of the "popular" film Oscar.

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