Apple finally announces acquisition of Shazam weeks after European Union gives green light

The music identification service has now officially joined the iPhone maker

The official announcement comes just a few weeks after the European Union gave the green light on the deal. If you haven't yet used Shazam for whatever reasons, then you may want to know that the app can identify songs by listening to the music playing around you.

Oliver Schusser, vice president of Apple Music, said: "Apple and Shazam have a long history together". He also added that the combined teams of the two entities will be able "to provide users even more great ways to discover, experience and enjoy music" but did not provide any other details.

Apple didn't detail its plans for Shazam, but most likely its technology will get integrated into Apple Music or the music app at some point, to aid in music discovery.

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Pointing out that the Shazam app has already been downloaded over a billion times, Apple promises that it will "soon offer its experience ad-free for all users so everyone can enjoy the best of Shazam without interruption". The Apple Music division will be the primary house for further development of its assets - including the algorithms it uses as well as data on suggestions they make for users for new music. Which means Apple now owns Shazam.

Users of Apple's iPhone with the Shazam app installed can say: 'Hey Siri, what's that song?' and the app will identify it.

Shazam ended support for a version of its software that runs on Microsoft Corp´s Windows PCs earlier this year.

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