E-cigarette sales to kids targeted

FDA puts e-cig makers on notice

"The FDA should immediately move to regulate flavored e-cigarettes, instead of waiting until 2022, as it is now planning to do", Bloomberg said in a statement. The "epidemic" perceived by the FDA is mainly an epidemic of e-cigarette experimentation, and even that trend seems to have reversed, judging from the latest NYTS results.

US health officials are sounding the alarm about teenage use of e-cigarettes, calling the problem an "epidemic" and ordering manufacturers to reverse the trend or risk having their flavored vaping products pulled from the market.

The FDA is now investigating whether manufacturers introduced certain e-cigarette products to the market after August 8, 2016, and may be subject to enforcement for marketing those products without premarket authorization. They also prohibited certain retailers who had violations from selling tobacco products for specific periods of time.

The agency said it allowed the extra time to strike an appropriate steadiness between law and encouraging the pattern of revolutionary tobacco merchandise that can support older people who smoke quit.

"We didn't predict what I now believe is an epidemic of e-cigarette use among teenagers", Gottlieb said.

Shares of British American Tobacco, which owns the Vuse brand, closed up almost 6%, while shares of cigarette-maker Imperial Brands PLC, which owns Blu, rose more than 3%. "The availability of e-cigarettes can not come at the expense of addicting a new generation of youth onto nicotine, and it won't", he said in an interview.

Juul CEO Kevin Burns has said restricting flavors "will negatively impact current adult smokers" who want to switch from smoking to vaping. Many researchers say the devices are less risky than traditional, combustible cigarettes because they don't contain tobacco's cancer-causing ingredients.

The FDA is trying to set up a framework for regulating e-cigarettes. "We're going to have to take action".

Gary Neville tells Liverpool FC to sacrifice the Champions League
Whether we have the consistency is the big factor and we need to beat the teams we should beat while taking our share of scalps. That's too complicated; you have to go into the next game and see who you can choose.

Ultimately, such a move could push Big Tobacco back into the lead in the e-cig market, analysts said Wednesday.

Makers argue that e-cigarettes can help adult smokers transition away from burnt tobacco products. Gottlieb is talking about reneging on the FDA's four-year extension of the deadline for seeking regulatory approval to continue selling e-cigarettes, which would wreak havoc with a market that he concedes has great potential for reducing smoking-related disease and death. Above that message is a link to the company's youth-prevention efforts. For example, PM's is pushing to advertise its heat-not-burn iQOS devices as less harmful than traditional cigarettes, while BAT has planned to expand its e-cigarette and vaping offerings from 12 markets to 48 by 2018.

Gottlieb said he plans in the coming weeks to debut additional enforcement actions targeting companies that may be marketing products to children in ways that are misleading.

"E-cigs have become an nearly ubiquitous - and risky - trend among teens", Gottlieb said in a statement.

The press released called on the FDA to immediately begin "requiring all e-cigarettes and other newly deemed tobacco products to go through the premarket review process required in the Tobacco Control Act, and removing all flavored tobacco products from the marketplace".

"This is potentially the most important step FDA has taken to curtail youth use of e-cigarettes", said an emailed statement from Matthew Myers, president of the Campaign for Tobacco-Free Kids. We must factor in whether these products get kids addicted to nicotine.

This use by children and teens is a concern to the FDA because the developing adolescent brain is particularly vulnerable to nicotine addiction.

Under Wednesday's announcement, the five largest e-cigarette manufacturers will have 60 days to produce plans to stop underage use of their products.

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