YouTube Gaming Finds New Home on Main Site

YouTube merges Gaming with main site after standalone app fails to impress

Whether they were Let's Plays of games that were out of our reach, guides on how to complete quests or boss battles, or lore videos that dove deep into a game's story, YouTube was the place to find it all.

All the features of YouTube Gaming will now be incorporated into regular YouTube, including livestreams, Super Chat and channel memberships.

Meant to be a platform to connect with personalities in gaming culture, Ryan Wyatt, YouTube's director of gaming content and partnerships, would later concede to The Verge that "there was confusion with the YouTube gaming app".

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YouTube Gaming launched in 2015 as Google's answer to Twitch, which had been bought out by Amazon in 2014. "Over the past few years we've focused on building tools and experiences that the gaming community has been asking for. I think we had a big misstep and confusion there". "After all, YouTube is where more than 200 million gamers come to engage with your favorite games and creators every day, watching over 50 billion hours of gaming content in the last 12 months alone".

In an effort to bring everyone back under its proverbial roof, YouTube is adding a new Gaming section to its site. In addition to these features, the new YouTube Gaming webpage will host separate pages for individual games, which users can subscribe to on their own. The new YouTube Gaming page is accessible right here.



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